Complete 'Section 1. SPONSORSHIP OF THE SHOPPING ... ' for this contract: TREATMENT WITH RESPECT TO CERTAIN PORTIONS OF THIS AGREEMENT ACCORDINGLY, CERTAIN PORTIONS HAVE BEEN REDACTED
 Exhibit 10.1
 SPONSORSHIP AGREEMENT
This agreement ("Agreement") is entered into as of the 31st day of March, 1998 ("Effective Date"), by and between Excite, Inc., a California corporation, located at 555 Broadway, Redwood City, California 94063 ("Excite"), and CyberShop, a Delaware corporation, located at 130 Madison Avenue, New York, New York 10016 ("Client").
 RECITALS
A. Excite maintains a site on the Internet at http://www.excite.com (the "Excite Site"), a site at http://www.webcrawler.com (the "WebCrawler Site") and owns, manages or is authorized to place advertising on affiliated Web sites worldwide (collectively, the "Excite Network") which, among other things, allow its users to search for and access content and other sites on the Internet.
B. Within the Excite Site and the WebCrawler Site, Excite currently organizes certain content into topical channels, including "shopping" channels (the "Shopping Channels").
C. Client operates an on-line department store at its Web site located at http:// cybershop.com (the "Client Site").
D. Client wishes to promote its business to Excite's users through promotions and advertising in various portions of the Excite Network.
Therefore, the parties agree as follows: