Provide a continuation for this: ENDORSEMENT AGREEMENT
THIS ENDORSEMENT AGREEMENT ("Agreement") is made and entered into effective March 15, 2019 (the "Effective Date") by and among, on the one hand, ABG-Shaq, LLC, a Delaware limited liability company ("ABG") for the personal services of Shaquille O'Neal, ("CELEBRITY"), and, on the other hand, Papa John's Marketing Fund, Inc., a Kentucky corporation ("PJMF"), and Papa John's International, Inc. ("PJI") (PJMF and PJI are, individually and collectively, "PAPA JOHN'S"). ABG and PAPA JOHN'S may hereinafter be referred to individually as a "Party" or collectively as the "Parties".
WITNESSETH:
WHEREAS, CELEBRITY is recognized and known for his skills as an athlete, sports analyst, and celebrity personality;
WHEREAS, ABG, as successor in interest to CELEBRITY, is the exclusive rights holder throughout the world of certain rights to CELEBRITY'S name, image, and services, and has the authority to exploit such rights;